Chris Hand, Crimson Tide Sports Marketing: Tuscaloosa, AL
The Alabama Crimson Tide! Could there be a name more synonymous with championships, winning and tradition? When you think of college football, especially on a national level, the University of Alabama has to rank at the very top of elite programs that exude excellence year-in and year-out. Their impressive list of college football championships is unmatched by any other institution, past or present. So, it’s no surprise that after 125 years of football history with an extremely energetic and expectant fanbase, the experience of an Alabama Crimson Tide home football is quite the production and things need to go off without a hitch!
With such a high expectation to keep up Alabama’s reputation, they must assure everything is up to the expected standard. To reach that perfect standard, the crew has an excess of responsibilities, and they couldn’t assure that these would be completed without a bit of help. Chris Hand of Crimson Tide Sports Marketing notes that “On game day, Alabama sells about ten thousand programs. I don’t know If you ever seen 10,000 of anything, but it’s a heavy and large load to move. They can’t be ripped or torn, so there’s a lot of care going into loading and unloading of these game day programs.” “Before the forklift, it took three people, a drop deck trailer, and a pallet jack to get the programs and stands where they belong” says Clayton Lynn of Bryant-Denny Stadium. Now, the crew is not worried about getting the stadium game day ready and continue to exceed the standard that our fans expect. The forklift is a big help at improving productivity and time management. Anyone one from the sound crew to the facility crew can rely on it for help. “We do not have to worry about the lift truck going down, but if it does the Lilly Company has a substitute, just like the football team. If a lift goes down, Lilly can sub in another forklift right behind it. The Toyota forklift is a perfect match for the University of Alabama. Toyota puts out a quality product, and The Lilly Company likes doing things right the first time. It’s a relationship that is destined to last for a long time” says Hand.